Scaling Beyond 100K Months With Intention
Let's talk about building a business that's not just about hitting those 10K months or even 50K months, but one that's actually going to make an impact long after you're gone. I'm talking about a legacy-driven business versus an outcome-driven business.
The Difference Between Legacy-Driven and Outcome-Driven Businesses
So many of us get caught up in that month-to-month cycle, right? Like, "Oh my gosh, I hit 10K this month, how am I going to do it again next month?" We're so focused on the immediate outcome that we forget to zoom out and look at the bigger picture.
What I want you to understand is that when you build a legacy-driven business, you're not just thinking about next month or even next year — you're thinking about 10 years from now. You're asking yourself, "Where do I see myself and this brand that I'm building in 10 years time?"
Show Image
When you aim for a 10K or 20K month business (the outcome-focused approach), you might get there quicker. But when you aim for a legacy-driven business, though it takes longer to build up, once you get that momentum, it just starts shooting off. The crossover point is where the magic happens – the legacy-driven business will keep going up while the outcome-focused one plateaus.
Starting with Innocence
One of the most powerful mindset shifts I've found is approaching your business with what I call "innocence" — or as I love to break down the word: "in-no-sense."
When we try to make sense of things in front of us, what are we automatically projecting onto it? We're projecting our beliefs, things we've been conditioned to think are true, and ultimately, our past failures. With money especially, we're often just duplicating the past, putting the past into our future.
I'm asking you to stay present and notice when your thoughts try to take you out of the present by trying to correlate what's happening now with things you've experienced in the past.
As kids, we didn't look at how things would go wrong. We wondered, "What does this do? Could this work?" We approached things with curiosity rather than fear. That's the innocence I want you to bring back into your business.
Understanding the Stages of Business Growth
0-30K Months: Marketing and Sales
At this stage, things are a little bit hard because you don't have a proven framework of what works for you yet. What worked for Sally down the road isn't necessarily going to work for you.
Your two main focuses should be marketing and sales:
Marketing is broadcasting out to a group of people about what you do
Sales is getting them through the door and staying in your house
This is where you figure out your avenue based on your personality traits and zone of genius.
30K-100K Months: Refinement and Leverage
Once you've nailed your mechanism for marketing and sales, you need to think about how to bring what you're doing across different channels.
It's a game of:
Getting people to stay
Getting the people who are already in to bring more people (leverage!)
This is where you create leverage because when you bring value to the people who've come through your door, they will inevitably want to do work for you. It's the law of reciprocity.
100K+ Months: Community and Mass Market
At this stage, you need to think about:
Creating a community where people feel involved
Going mass market while ensuring people don't feel left behind
Solving the next problems for your current customers
Maslow's Hierarchy and Money Mindset
The way I see it, money and success correspond to our level of needs, similar to Maslow's hierarchy:
Physiological needs (20-50K/year) - Basic necessities
Safety and security (50-70K/year) - Taking care of yourself and immediate family
Love and belonging (70-150K/year) - Helping others beyond your immediate circle
Self-esteem (150K-500K/year) - Recognition at an organizational level
Self-actualization (500K+/year) - Purpose beyond yourself
What's fascinating is how our relationship with money and responsibility changes as we move up this ladder. At lower levels, responsibility often feels heavy, like "I have to." At higher levels, it transforms into "I get to."
The people who make substantial money don't allow their identity to change under the weight of more responsibility. They maintain an internal strength that balances the increased external energy flowing to them.
The Power of Leverage in Scaling Your Business
When starting out, your time is both your lowest leverage asset AND the only thing you have immediate access to. As you grow, you can start leveraging:
Other people's time
Other people's networks
Other people's money
Social media is one of the assets we have access to from day one. But in the beginning, we need to trade our time to build and pour into this asset to make it valuable.
Don't just put out content for the sake of putting out content – that's like diluting gold. Build your social media presence strategically, creating structures behind the scenes so that if you couldn't post for a while, the house wouldn't crumble.
Recession-Proofing Your Business
With a recession on the horizon (or already here), there are several things you can do to prepare:
1. Cut Out the Fluff
Look at the processes in your business that are actually wasted energy. Where are you doing things to maintain an appearance but not actually contributing to your return?
2. Get Creative With Your Money
Find a purpose for your money. If you want to make more, know what you're going to do with it. Have a failsafe plan, but not because you're one foot in, one foot out.
3. Take Business as a Business
Remove your personal feelings from building the business. Assess things objectively – what does your business actually need?
4. Give Yourself a Performance Review
Be honest with yourself about where you need to step up.
5. People First
Don't forget to give back to people in your business, even during tough times. What got you successful before a recession was having that balance between making money and being generous with your time.
My Legacy Vision
My own legacy is to create 1 million millionaires – not in the traditional hustle way or bro marketing style, but by building a worldwide network of leaders where everyone brings something to the table.
I want to create a space where one million people can be the trees for their communities. Not everyone dreams of making money, and that's okay – they have other gifts. But when you have someone who takes care of money not only for themselves but for those around them, everything changes.
This is why I do these free trainings and give out so much value. People ask why I don't charge for this information, but my value isn't in this information – it's in what we can do together. My mission isn't just one millionaire here, one millionaire there. It's a whole network.
Final Thoughts: Play the Long Game
The game I'm playing is a 10-20 year game. I'm working to create not just present customers but future customers. This is something you should start thinking about from day one – what can you do once a week or once a month to start creating future customers for yourself?
Give it a year, and you'll never run out of leads or customers again.
So I ask you: What's your legacy? What do you want to be known for? Because at the end of the day, people aren't going to remember all the little things you did – they're going to remember how you made them feel and the impact you had on their lives.
