When The Right Message Meets The Right Strategy
Here are two examples of what happens when the right message meets the right strategy.
One, a real estate agency in Sydney, who are now the go-to name in their local market, with events packed out from content alone.
The other, an online fitness instructor, who received 313 sign-ups within the first hour of relaunch, and has had a consistent flow of new members every week since.
The industries and offers were different, but the strategies had one goal: to position them as the undeniable choice in their space.
Let’s dive into what made each work, and the small strategic shifts that made the difference.
The Real Estate Agent
For the Real Estate Agent: Become the most known and trusted name in the area.
We want people to see your face or name everywhere…
…when they’re scrolling on their phone, out shopping, or even brushing their teeth before bed.
The goal is:
When someone thinks about property, they think about you.
This real estate team already had a good online presence, a solid number of followers and a professional image…
But we knew there was a way to amplify their visibility and reputation even more.
So we focused on 3 key outcomes:
Maximise reach – get in front of as many people as possible
Dominate locally – make sure the suburbs they serve see them everywhere
Position as premium – Be known as the trusted expert in property, lifestyle, and investment
When it came time to launch their in-person event, we switched that automation over to a sleek landing page, and filled every seat.
Here’s what we know:
Perception is power
The most visible, most respected, and most talked-about agency gets the call, even before a property hits the market. Our job was to ensure they became unmissable.
While real estate is all about perception and presence, the next client we helped had a different challenge and a different type of audience.
The Fitness Coach
She wasn’t selling high-end homes, but transformations.
So we knew her brand needed to be built on purpose, and personality.
When we first started working together, she already had a loyal audience, people joining her programs, and strong word-of-mouth. But the success felt accidental as she wasn’t clear know why people followed & hired her…
Her strategy was mostly: post, hope, repeat.
This makes scaling it extremely difficult.
So out first job was to uncover her real edge — the thing people were connecting to, but she hadn’t yet articulated. We discovered that in her case, it wasn’t just her workouts… it was who she was outside of them.
Once we locked that in, we structured her content around four clear goals:
Go viral inside her niche – Visibility, without losing depth
Create polarity – Make people either love her or scroll away (no more blending in)
Position her as the only solution – Not one of many, but the one
Move people through her funnel daily – Every piece of content needed a job
We leaned into two platforms:
TikTok for reach and virality
Instagram for warmth, storytelling, and community
Instead of only showing workouts, we had her showcase her personality, beliefs, and behind-the-scenes life…the glue that connected her with her audience.
While she stayed consistent with content, we were tracking data, testing angles, and adjusting strategy behind the scenes…
And decided to relaunch her membership.
We had a 2 week ramp up, and the results:
313 sign-ups in the first hour
And 50+ sign-ups weekly in her evergreen phase, without paid ads
The results came largely from building connection, consistency, and conversion systems that made her brand unforgettable.
Two industries. Same foundation.
Clarity in the offer
Confidence in the voice
A strategy designed to attract, nurture, and convert, daily
Because whilst the channels and content looked different - the outcome is always the same:
Be the one they think of first.
When your content is positioned well, it should get seen AND starting conversations with the right people. Daily.
So that you focus on the bigger picture.
That’s when scaling momentum begins.
